Syrup Store is a self-marketing platform that allows merchants to create their own coupons or run promotions through the Syrup Store platform. Even without deep marketing or design knowledge, merchants can create high-quality promotions and engage in activities to boost their sales. Beyond marketing, they can view data related to marketing, such as users who downloaded coupons and users who were brought in through marketing efforts, and develop marketing strategies based on these outcomes. Additionally, a community where merchants can share and receive know-how is one of its main features.

In designing this Syrup Store experience, we hoped the platform would serve as a great guide, easily conveying professional marketing knowledge to the merchants. Therefore, we invested a lot of time in encouraging them to create their own promotions in a fun way. Our chosen approach was to guide information through a friendly character, celebrating the success of promotions created by the merchants, comforting them, or suggesting other marketing methods when there were no results, all to make it feel as though the merchants were employing and working with a smart marketing staff member. Below are the main design screens.